News, trends & thinking
What's going on?
Check out some of the team's latest ramblings and musings, including our monthly breakdown of the trends that actually worked.
NewsBetter World Award 2025 winner
Echoes of Hope, our documentary narrated by Sir Terry Waite, has won the 2025 Better World Award.
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OpinionWhat do you plan to do if this whole dream of yours doesn't work out?
It's a question every founder, creator and brand hears in the beginning, and why conviction beats hesitation.
Read moreMonthly trend breakdowns
2026
The trends that actually worked, month by month, newest first.
Monthly trend breakdownMonthly trend breakdown: April
Artemis II memes, Heinz's Matcha Mayo, the Bieber karaoke moment and Instagram's clickable links.
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Monthly trend breakdownMonthly trend breakdown: March
A reluctant DiCaprio meme, Gymskin's takeover, Sidemen Inside and the Hannah Montana reunion.
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Monthly trend breakdownMonthly trend breakdown: February
Awards season, retailer skit marketing, the Winter Olympics and a very famous baby macaque.
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Monthly trend breakdownMonthly trend breakdown: January
The Beckham wedding dance, 2016 nostalgia, “Say your stupid line” and the red flag reveal.
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